Thursday, June 23, 2011

This is Where the Magic Happens

Of course, you could say that about a lot of places in the Universe, but when Stephen asks, the answer will usually mean wherever he is. Anticipation was building all week for the debut of Stephen's new hit song. We were not disappointed. He sang "Charlene II (I'm Over You)" tonight with The Black Belles. By this time next week, it will most likely be number one on any chart and every chart in the world.

What's that you say? You want to buy the record? Easy - just go to Third Man Records and buy the vinyl record or download on Itunes.

We got to see Jack White one more time on The Colbert Report. They have spent a lot of time working together on the music and also the cover art for Stephen's new hit song. And so, the natural question to ask of Jack was, "What was it like for a Jack White to work with a Stephen Colbert?" And the natural answer for that was, of course, "It was very pleasurable from start to finish ... the finish, especially the finish."

After the creative process and the nuts and bolts production of a record, how can you publicize it? Best way is perhaps to hire a Publicity Firm of course. Or, tell everyone to go to Colbert Nation and download the publicity poster "Have You Seen Our Cat and Do You Want to Buy Our Record?", print it, and then plaster it all over the place. Yep, that's the Colbert way.

All in all, it was a great show and a great week. The only low spot was when Jack White asked, "What's a Colbert Bump?"

1 comment:

Anonymous said...

Thought when he asked about the Colbert Bump it was the best part. The humorous interaction of Jack White's feigned ignorance and Colbert's feigned smugness giving way to real surprise but with a spontaneous and excellent comeback. A classic TV bit in the making.