Colbert Bump for Salvatore Purpura?

I Googled Salvatore Purpura last night while Stephen was talking about him on The Colbert Report. I wish I would have paid closer attention because I think there were only about 70 or so hits on Google for Purpura. I'm not 100% positive, but there weren't many hits for Purpura. Today there are about 4,690. The only thing thing that has changed in the last 24 hours is that Stephen talked about Salvatore on his show. And yes, Stephen did mention that Politico had scooped him.

But still, I think Stephen did give Salvatore Purpura the Colbert Bump. And all Purpura had to do to get the Colbert Bump was to quit working for Stephen.