Monday, March 7, 2011

Capital Letter Equity

I want to say something about the show on Thursday and yet I have some qualms. Jimmy Fallon showed up, as did Jon Stewart. Jimmy Fallon now has a Ben and Jerry's Ice Cream named after him. So, hurray for Jimmy. But, well, will this mean that people will cross over to the Fallon side and thus leave Stephen behind?

I sincerely hope not. Best thing would be for people to continue to eat the Stephen Colbert Americone Dream (Vanilla Ice Cream with Fudge Covered Waffle Cone Pieces & a Caramel Swirl) as much as always and then have the Jimmy Fallon Late Night Snack (Vanilla Bean Ice Cream with a Salty Caramel Swirl & Fudge Covered Potato Chip Clusters) as a dessert after eating the Americone Dream Ice Cream.

I tossed and turned all weekend wondering whether or not to even mention Jimmy Fallon. But I am also a fan of Jimmy, so how could it possibly be wrong?

Okay, I'll tell you how it could be wrong. If you go to Ben & Jerry's website, you will find that a cow supposedly loves both flavors. You can even click on the cow's pink conversation bubble to watch Stephen, Jimmy and Bessy on The Colbert Report. That's fine.

But.

Click on the Flavors, and then click on Our Flavors and breeze through the seven pages of flavors. On page 2 you will find Late Night Snack (2nd row, container 3). Click on it and read the description. And then on page 3 you can find Americone Dream (2nd row, first container). Click and read about that. Now go to page 5 (bottom row, first container). There's Late Night Snack again. Click and read about that flavor again. Then go to page 6 (first row, 3rd container) to read about Americone Dream. Click and read.

Okay, that's a lot of clicking and reading. But here's my beef. Jimmy Fallon's flavors are on pages 2 and 5. Stephen Colbert's flavors are on pages 3 and 6. Why are Jimmy's flavors featured before Stephen's flavors? And here's the real kicker. On page 6, the description of Americone Dream has only one Capital Letter at the Beginning of the Sentence! That's just not fair. Both of the descriptions about Jimmy's ice creams have capital letters all over the place. Why does Stephen have only one description that is bathed in capital letters?

I know this is a lot to digest, but it just hurts so much.

Please Ben and Jerry, fix the description so that there is Capital Letter Equity for Stephen Colbert.

Note: I just updated this post with the website link for Ben and Jerry. Sorry I waited until March 10 to do so.

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